Lazar made an appearance on Serbian television discussing what it takes to make a successful product promotion work.
“People are not tired of the classical mechanics behind promotions, they’re tired of the lack of appeal of what they actually get.”
“Whilst I understand that these companies need to bring ‘WOW’ factor promotional products to the consumer, they also need to be ready to invest.”
Lazar went on to explain how brands like Monopoly hold so much weight in brand awareness and partnering up with such a brand can bring many lucrative avenues for clients to explore.