Lazar was born in the United Kingdom in 1986 to parents of Yugoslav origin. His business interests include marketing, real estate, distribution and entertainment.
An entrepreneur from a young age, Lazar learnt that he had a skill to trade whilst still at school, during lunch breaks Lazar was usually found at the centre of the playground selling sweets to personalised cassette tapes.
Whilst studying for an Accounting & Finance degree at De Montfort University Leicester he was also a keen sportsman, playing basketball professionally.
At the age of 21 he set up a property development company specialising in residential development in Montenegro.
Finding his feet quickly and making his name, he sought further opportunities and began exporting wines from Europe to the UK.
Having quickly caught the ‘trading bug’, he then went on to open a small chain of UK high street toy stores.
In 2013 Lazar launched LV Productions which specialised in producing video content for the music industry, it was here that he learned he had a passion to put his creative skills to work.
Lazar set up a new division for a London based games company to trade in the CEE & CIS territories. Setting up the business from start in Russia, Greece, Serbia, Montenegro, Croatia and more, Lazar got to work and the company quickly became a trading success in these regions securing multimillion pound distribution and promotional deals.
In 2017 Lazar became a board director of Lifeline Humanitarian Organisation under the patronage of HRH Crown Princess Katherine of Serbia.
Lazar is also a UK & IRE delegate to the Serbian diaspora assembly and a board member of the Serbian Council of Great Britain.
He also serves as a trustee to the Serbian Orthodox Church & Memorial Hall Corby where his father was the rector of the second purpose built Serbian Orthodox Church in the UK.
He founded ilovedigital.co.uk, a London based full stack marketing agency delivering web and app design & development, SEO, content creation and marketing campaigns to multinational clients.
Lazar also heads up Wolf Entertainment, a production company specialising in film production, distribution and format creation. Lazar directed & produced ‘Boycie in Belgrade’ starring John Challis, a documentary about the popularity of Only Fools and Horses in Serbia in 2020. The documentary enjoyed an international theatrical release and has proven popular around the world, so much so that John Challis was awarded honorary Serbian citizenship.
He set up In Short Supply in 2020 as a solution for distributors and retailers dealing in FMCG & Toys during the pandemic. The company trades in excess, clearance and discontinued stock.
In November 2020 he became a founding partner of Stella Media Group Limited, a new television platform aimed at delivering innovative content.
Lazar wrote his debut book in 2021 entitled ‘MAKE IT HAPPEN! A little black book on how to make things happen’ which became a best-seller and in 2022 produced a new TV show based on the book which is due to be broadcast in autumn 2022.